“What do I have to do to convince people that my skin tone is not a trend/a mask/a makeup challenge/a new concept for entertainment?”

This is YouTube vlogger Vika Shapel.

This is YouTube vlogger Vika Shapel.

youtube.com

Last week, Shapel posted a now-deleted Instagram of her with a friend doing the "chocolate challenge."

Last week, Shapel posted a now-deleted Instagram of her with a friend doing the "chocolate challenge."

youtube.com

Shapel coined the "chocolate challenge" in her Instagram caption, writing, "Come watch us transform into deep chocolate skintones from our pasty pale."

Shapel coined the "chocolate challenge" in her Instagram caption, writing, "Come watch us transform into deep chocolate skintones from our pasty pale."

Vika Shapel

Unsurprisingly, it didn't take long for people to start calling Shapel out for encouraging and participating in blackface.

Unsurprisingly, it didn't take long for people to start calling Shapel out for encouraging and participating in blackface.

@Arnellarmon / Via Twitter: @arnellarmon


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