“What do I have to do to convince people that my skin tone is not a trend/a mask/a makeup challenge/a new concept for entertainment?”
This is YouTube vlogger Vika Shapel.
Last week, Shapel posted a now-deleted Instagram of her with a friend doing the "chocolate challenge."
Shapel coined the "chocolate challenge" in her Instagram caption, writing, "Come watch us transform into deep chocolate skintones from our pasty pale."
Unsurprisingly, it didn't take long for people to start calling Shapel out for encouraging and participating in blackface.
@Arnellarmon / Via Twitter: @arnellarmon