“You always have to be upping your game because the competition is so fierce.”

But it's not totally surprising that a new music festival would go off the rails like this, especially in the context of the modern festival industry.

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As festivals like Coachella and Bonnaroo have helped turn what was once an alternative pastime into a business worth hundreds of millions of dollars per year, competition has intensified.

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Big festivals have gone to extremes to stand out from the pack, offering deluxe amenities like personal chefs, catered cabanas, and 24/7 golf cart access.

Big festivals have gone to extremes to stand out from the pack, offering deluxe amenities like personal chefs, catered cabanas, and 24/7 golf cart access.

At Desert Trip, the classic rock Coachella spinoff last year, festival-goers could pay $179 for a "wine and food experience" featuring “a program of wineries crafted by [a] World Renowned sommelier.”

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