“This is why we run to Fenty.”

Anastasia Beverly Hills has a HUGE Instagram following. So the cult-fave makeup brand recently took to the social media platform to unveil their new holiday liquid lipsticks.

Anastasia Beverly Hills has a HUGE Instagram following. So the cult-fave makeup brand recently took to the social media platform to unveil their new holiday liquid lipsticks.

The cosmetic brand released these three videos via an Instagram story published earlier this week.

Instagram: @anastasiabeverlyhills / Via Instagram: @anastasiabeverlyhills

Each video included 1) the name of a lipstick shade, 2) where it would be available, and 3) three different videos of three different models applying said shade.

Each video included 1) the name of a lipstick shade, 2) where it would be available, and 3) three different videos of three different models applying said shade.

Instagram: @anastasiabeverlyhills / Via Instagram: @anastasiabeverlyhills

Again: three different models applying the same lipstick shade.

Again: three different models applying the same lipstick shade.

Instagram: @anastasiabeverlyhills / Via Instagram: @anastasiabeverlyhills

If you're wondering whether all three lipsticks are actually the same shade, you're not alone. Twitter user saintdyana reposted screenshots of the videos, which sparked a looong thread in which people tried to figure out exactly what the hell was going on.

If you're wondering whether all three lipsticks are actually the same shade, you're not alone. Twitter user saintdyana reposted screenshots of the videos, which sparked a looong thread in which people tried to figure out exactly what the hell was going on.

Twitter: @saintdyana / Via Twitter: @saintdyana


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