Le sigh.

On Wednesday, the German skin care brand Nivea pulled an ad for its Invisible deodorant with the tagline "White Is Purity" after an internet outcry.

On Wednesday, the German skin care brand Nivea pulled an ad for its Invisible deodorant with the tagline "White Is Purity" after an internet outcry.

Nivea

The ad was posted on the brand's Middle Eastern Facebook page on Sunday, and was removed on Tuesday.

The ad was posted on the brand's Middle Eastern Facebook page on Sunday, and was removed on Tuesday.

A representative for Nivea's parent company Beiersdorf told the New York Times that the ad was meant to speak to the idea that the color black was "strength" and white was "purity." “We never intended to hurt anybody or to raise any wrong interpretation,” the representative told the Times.

Nivea

The gaffe was compared to Pepsi's Kendall Jenner protest commercial.

The gaffe was compared to Pepsi's Kendall Jenner protest commercial.

Twitter: @4evrmalone

Some questioned who exactly was in the room when these advertising decisions were being made.

Some questioned who exactly was in the room when these advertising decisions were being made.

Twitter: @Travon


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