Remember Nusret Gökçe, the Turkish chef who became an internet sensation as "Salt Bae"?
His sensual handling and salting of meat proved *extremely* popular, and now has over 8.4 million followers on Instagram.
And now, in his honour, a new bae has arrived. A Japanese Bae. Meet "Oshoko Bae."
The priest who charmingly sprinkled Oshoko – incense – is 41-year-old Chikai Matsuzaki from Eimyouji temple in Kitakyushu city, Japan.
BuzzFeed News asked Matsuzaki about why he created "Oshoko Bae."
"July through August is the time of year when many people are thinking about temples and Buddhist services, so I tweeted about Oshoko – or how to offer incense – which is a question we get a lot," he said. "But, tweets with writing alone get scrolled past, so the idea began when I thought about attaching an image to grab people's attention."
He said that after trying to reenact the famous salt bae pose, he discovered it's much harder than he thought.
"I wanted to recreate the sunlight exposure as in the original photo, so it was a race against the clock," he said. "I was thinking of taking a video too, but gave up because the pose was too difficult," he said. "To cut meat and sprinkle salt with that pose in a video, you know Mr. Nusret's sexiness is is the real deal."
This post was translated from Japanese.