Millionaire publisher of Playboy magazine Hugh Hefner poses with Playmate Bunnies at one of his clubs in 1962.

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Exterior of Hefner's Playboy Club in midtown Manhattan, circa 1966.

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Hefner inspects new and improved fabric for the Playboy Bunny costumes in the main room of the Playboy Mansion in Chicago, circa 1966.

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Hugh Hefner "rescues" one of the swimmers in the indoor pool of his Chicago apartment in 1961.

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A crowd of partygoers inspect Hefner's stereo system at his Playboy Mansion in Chicago, circa 1966.

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The "badge of the bunnies" on a Rolls-Royce picks up Hefner after arriving from the US in 1966.

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Hefner makes a telephone call aboard his private plane in 1970.

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Playboy Bunnies welcome Hugh Hefner on the inaugural flight of his new DC-9 jetliner, The Big Bunny, on March 17, 1970.

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Hefner arrives with an entourage of Bunnies at London Heathrow Airport on June 25, 1966. During this trip to Britain, he opened his 16th Playboy Club, located in Park Lane, London.

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During a press conference, a little "Bunny" offers sweets to Hugh Hefner and his girlfriend Barbara Benton after they arrived in West Berlin to shoot the film What Is A Nice Girl Like You Doing In This Business, in 1969.

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Hefner speaks to an audience during the release party for the Playboy 25th anniversary issue in 1979.

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Hefner dances with playmate Sandra Theodore, alongside actress Rita Hayworth and her former choreographer Hermes Pan, during a fundraising party to save the Hollywood sign in Los Angeles in 1978.

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Hefner and Playboy Bunnies celebrate as he receives a star on the Hollywood Walk of Fame in 1980 for his achievements in television.

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Hefner poses with a group of current and former Playboy Bunnies at the Los Angeles Playboy Club in 1986.

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Luxury and high-end sports cars line the driveway of Hefner's Playboy Mansion during a party in 1991.

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Hefner sits with his wife Kimberley and two children during an event at the Playboy Mansion in April 1994.

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Hefner poses next to a laser-generated image of his head on a computer screen following a laser scanning session on Sept. 26, 2000, at the Playboy Mansion in Los Angeles. The resulting image was used to create an exact wax model of his head for a figure at the Hollywood Wax Museum.

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Hefner and model Crystal Harris, later Crystal Hefner, attend a signing in Los Angeles on Dec. 10, 2009.

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Hugh Hefner shares a moment with Pamela Anderson during the launch party for Spike TV at The Playboy Mansion in 2003.

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Hefner looks at past Playboy covers during a Las Vegas party celebrating Playboy's 50th anniversary in 2009.

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Hefner arrives at the 2011 Playboy Jazz Festival at the Playboy Mansion on Feb. 10, 2011, in Beverly Hills.

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